It's time to go deeper

At Then I Met You, we are inspired by the Korean concept of jeong: a deep feeling of empathy and affection that one can develop for people, places and things. Built upon a foundation of altruism, generosity and collective social responsibility, jeong drives us to put others ahead of ourselves, give without expecting in return and choose the action that optimizes for the greater good of our communities.

In this age of distraction, as societies become more fragmented and individualized, we believe it’s time to go deeper. By adding a little extra effort in the right places, we believe you can spark meaningful, transformative moments in your life, and create lasting bonds with the people, places and things that matter most.

What Guides Us

We know that committing the time and effort to a skin care routine will yield meaningful connection and rewarding results. That’s why we’re passionate about going deeper in our quest to make the most efficacious, transformative products. We also hope to inspire you to pause (take a breath, cut out the noise) and go deeper in how you live. Our name, Then I Met You, signifies those inflection points in our life when we’ve met someone or something that has deeply affected us or our routines, and it serves as a reminder of our mission and what guides us.

WE’RE PRODUCT PERFECTIONISTS

We went deep to challenge what’s possible — putting a decade of testing, personal experience and community feedback into every product. Our commitment is demonstrated by a suite of unique products of the highest quality ingredients, delivering an unmatched experience and fine-tuned to bring out your best.

Our Ingredients Matter

From the radiant orange of sea buckthorn to the deep brown of cocoa and licorice, we use the most effective ingredients in the world because we care about delivering the results you want most. Our deep knowledge of skin care combined with leading cosmetic chemists and manufacturers in Korea means we don’t hold back on providing natural, premium ingredients. All of our formulations are clean and free of artificial colorants, parabens, silicones and alcohol.

We Care

Just as cultivating jeong can lead to more empathy and generosity with others around us, it can also lead to a deeper understanding and caring for our environment. Given the urgency of climate change, it is our responsibility to look after our planet and reduce our consumption where possible. We commit to continue to incorporate sustainability considerations into all our business practices.

Currently, our paper and cardboard packaging is 100% recyclable and our product boxes are printed with soy ink. However, this is just the beginning as we evaluate how we can go even further. We will continue to develop thoughtful and ingredient-conscious skin care formulas that are cruelty-free. Do you have any feedback to share? Email us at hello@thenimetyou.com.

Meet our founder Charlotte Cho

There are two things I learned while I was in Korea.

One was how to take care of my skin, and the second was the feeling of jeong, a deep and emotional connection. After 5 years in Seoul, I had developed jeong for Korea, my family away from family, and my skin - and I couldn’t wait to share what I had learned.

For 6 years thereafter, I spent every day and night curating products, talking to thousands of customers, and collaborating with my favorites lines for Soko Glam – and I treasured every second of it.

Then I Met You represents a new turning point in your life. I was inspired to go deeper in my quest to make the most efficacious, transformative products for your routine, with the ingredients and experience I know matter. With jeong infused in every aspect of Then I Met You, my hope is that it will truly transform the way you feel and how you live.