IT'S TIME TO GO DEEPER
At Then I Met You, we are inspired by the Korean concept of jeong: a deep and meaningful connection that one can develop for people, places and things.
We believe that jeong drives us to be intentional in everything we do, be generous without expecting anything in return, and be our full selves so that we make a positive difference in our community, beyond skin care.
MEET OUR FOUNDER
"There are two things I learned while I was in Korea. One was how to take care of my skin, and the second was jeong. After 5 years in Seoul, I had developed jeong for Korea, a family away from family, and my skin - and I couldn’t wait to share what I had learned.
For a decade thereafter, I spent every day and night curating products and talking to thousands of Soko Glam customers– and I treasured every second of it.
With Then I Met You, I was inspired to go deeper in my quest to craft the most efficacious, transformative products for your routine, with the ingredients and experience I know matter. With jeong infused in every aspect of Then I Met You, my hope is that it will inspire you to create meaningful connections, and transform the way you feel and how you live."
– Charlotte Cho, Founder of Then I Met You
"There are two things I learned while I was in Korea. One was how to take care of my skin, and the second was jeong. After 5 years in Seoul, I had developed jeong for Korea, a family away from family, and my skin - and I couldn’t wait to share what I had learned.
For a decade thereafter, I spent every day and night curating products and talking to thousands of Soko Glam customers. I treasured every second of it.
With Then I Met You, I was inspired to go deeper in my quest to craft the most efficacious, transformative products for your routine, with the ingredients and experience I know matter. With jeong infused in every aspect of Then I Met You, my hope is that it will inspire you to create meaningful connections, and transform the way you feel and how you live."
– Charlotte Cho,
Founder of Then I Met You
WHAT GUIDES US
Be intentional
Building Jeong takes time, effort and intention.
Every product we create is concepted and created from scratch, with the intention of transforming your skin care ritual and experience. We went deep to challenge what’s possible — putting a decade of testing, personal experience and community feedback into every product.
Building Jeong takes time, effort and intention.
Every product we create is concepted and created from scratch, with the intention of transforming your skin care ritual and experience. We went deep to challenge what’s possible — putting a decade of testing, personal experience and community feedback into every product.
Be generous
Building Jeong means giving without expecting anything in return.
We believe cultivating jeong can lead to more empathy with others around us, including our environment. We are committed to incorporating sustainability into all aspects of our product development, from 100% recyclable packaging and boxes printed with soy ink to developing ingredient-conscious and cruelty-free skin care formulas.
Building Jeong means giving without expecting anything in return.
We believe cultivating jeong can lead to more empathy with others around us, including our environment. We are committed to incorporating sustainability into all aspects of our product development, from 100% recyclable packaging and boxes printed with soy ink to developing ingredient-conscious and cruelty-free skin care formulas.
Be your full self
Building Jeong means being able to share and express your full self, which includes being vulnerable and sharing all sides of your journey.
We love getting to know our community and diving into topics that are more than just about skin care. Whether it’s sharing our co-founder’s personal experience with postpartum anxiety, supporting Black Lives Matter, or offering free tickets to a screening of Minari to build awareness about the Asian American immigrant experience, we’ll take active part in initiatives that will build awareness and empathy for our community.
Building Jeong means being able to share and express your full self, which includes being vulnerable and sharing all sides of your journey.
We love getting to know our community and diving into topics that are more than just about skin care. Whether it’s sharing our co-founder’s personal experience with postpartum anxiety, supporting Black Lives Matter, or offering free tickets to a screening of Minari to build awareness about the Asian American immigrant experience, we’ll take active part in initiatives that will build awareness and empathy for our community.
JEONG IN ACTION
See how we and our Glow Deeper community are sparking meaningful and transformative moments, and creating lasting bonds with the people, places and things that matter most.
See how we and our Glow Deeper community are sparking meaningful and transformative moments, and creating lasting bonds with the people, places and things that matter most.
GO DEEPER
