We, at Then I Met You, are inspired by jeong in everything that we do. Jeong is a Korean word and cultural concept that describes a deep connection or feeling of empathy and affection that one can develop for people, places and things.

WHEN YOU FEEL IT, YOU KNOW

"Jeong is incredibly important to Korean culture, but it shouldn’t be considered a uniquely Korean experience. It is truly applicable to everyone and present everywhere, across diverse cultures.

Chances are you have already felt it and taken part in simple acts of jeong with those around you, but never knew its name until now." -- Charlotte Cho, The Little Book of Jeong

"Jeong is incredibly important to Korean culture, but it shouldn’t be considered a uniquely Korean experience. It is truly applicable to everyone and present everywhere, across diverse cultures.

Chances are you have already felt it and taken part in simple acts of jeong with those around you, but never knew its name until now." -- Charlotte Cho, The Little Book of Jeong

THE LITTLE BOOK
OF JEONG

“Much of the world today is marked by superficial relationships, overwhelming anxiety, and a decline in empathy. I hope that learning about jeong will provide clarity about what’s most valuable in life—in my view, that would be building deep and meaningful connections with the people who matter to you.

Through my personal stories, I’ll show how I came to understand the power of jeong and how it changed my life for the better.”

-- Charlotte Cho, Founder of Then I Met You

“Much of the world today is marked by superficial relationships, overwhelming anxiety, and a decline in empathy. I hope that learning about jeong will provide clarity about what’s most valuable in life—in my view, that would be building deep and meaningful connections with the people who matter to you.

Through my personal stories, I’ll show how I came to understand the power of jeong and how it changed my life for the better.”

-- Charlotte Cho, Founder of Then I Met You

PREORDER NOW

For every pre-order of The Little Book of Jeong and in the spirit of jeong, a portion of proceeds will go to the Dail Community, a non profit organization that supports the elderly community living alone in Korea with warm meals. Learn more and support the organization here.

THE POWER OF JEONG

“I have no doubt that my jeong with Korea is what gave me the actual courage to create Soko Glam with Dave… It started with our simple wish to find something that would keep us connected to the country and place we had so much jeong with. That something was skin care.

In 2018, I launched Then I Met You, my own premium skin care line...because I was so passionate about the life-changing power of jeong, I decided to make it the ethos of the brand...I felt that jeong was a cultural concept that our communities would benefit from knowing, and I was encouraged to use Then I Met You as a way to educate and inspire others to aspire to have jeong in their lives.”

-- Charlotte Cho, The Little Book of Jeong

“I have no doubt that my jeong with Korea is what gave me the actual courage to create Soko Glam with Dave… It started with our simple wish to find something that would keep us connected to the country and place we had so much jeong with. That something was skin care.

In 2018, I launched Then I Met You, my own premium skin care line...because I was so passionate about the life-changing power of jeong, I decided to make it the ethos of the brand...I felt that jeong was a cultural concept that our communities would benefit from knowing, and I was encouraged to use Then I Met You as a way to educate and inspire others to aspire to have jeong in their lives.”

-- Charlotte Cho, The Little Book of Jeong

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SIMPLE ACTS OF JEONG

There are many ways you can cultivate jeong with the things that matter most, but if you don’t know where to start, we encourage you to start practicing jeong through simple, but thoughtful gestures.

Simple Acts of Jeong are practical ways you can start creating deeper and more meaningful connections.

Through The Little Book of Jeong, Charlotte reveals how practicing these simple gestures can spark transformative moments that can last a lifetime.

There are many ways you can cultivate jeong with the things that matter most, but if you don’t know where to start, we encourage you to start practicing jeong through simple, but thoughtful gestures.

Simple Acts of Jeong are practical ways you can start creating deeper and more meaningful connections.

Through The Little Book of Jeong, Charlotte reveals how practicing these simple gestures can spark transformative moments that can last a lifetime.

GO DEEPER WITH JEONG

JEONG IN THE COMMUNITY

JEONG FOR THE SOUL

Serena Maner, a 17-year old college student, shares her heartwarming essay about how jeong inspired her to build a deeper and meaningful connection with her mother during a difficult turning point in her life.

A GIFT OF JEONG

Earlier this year, we shared jeong with our community by gifting our new Living Cleansing Balm Travel Mini. We encourage you to do the same and foster jeong by sharing the luxurious, sorbet-soft cleansing experience of the Travel Mini with someone you appreciate.

JEONG THROUGH ART

Our community inspires us every single day to continue to create meaningful experiences. In the spirit of jeong, we hosted our first-ever Then I Met You Art Show last spring to celebrate and show appreciation for our community’s inspirational and amazing talent.

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"There is no direct english translation for the word jeong, but the best way to describe it is a deep and emotional connection with someone, something – even with your pet."

———Charlotte Cho, Founder of Then I Met You